Content creators: monetise your content using tokens instead of fiat

Krishna Nandakumar
2 min readFeb 5, 2022

The creator economy is worth $100 billion. Most creators monetise content using fiat money, but tokens are a better route.

Here’s why.

3 ways for creator’s to monetise content

  1. One-time purchase: users pay a one-time fee to access content. This may or may not include ownership. Example: selling a Notion template on Gumroad.
  2. Recurring payments: users pay a periodic fee to get access to a creator’s content. Example: Lenny Rachitsky’s weekly newsletter for $10 per month.
  3. Tips: users tip their creators on platforms like Twitter or Patreon.

Monetising with NFTs or tokens

A user needs to hold an NFT or a certain number of tokens to access content. This has the following benefits:

  • Compounding for the creator: with NFTs, creators gain from secondary sales. OpenSea allows artists to set a creator fee up to 10% — creators earn a % for future sales. This is not possible with fiat.
  • Invest in the creator: users get to invest in creators. I buy tokens worth $100 to subscribe to a creator. The creator thrives and demand goes up. Users are willing to pay $1,000 for the token, and I can sell for a $900 profit. In most cases, this is not possible with fiat.
  • Contribute to your community: tokens unlock a type of governance that’s not possible with fiat money. A creator could empower their community by allowing them to vote on new member applications. Whilst voting is not new, tokens provide a level of accuracy and transparency that fiat does not.

To close

If you’re a creator, consider monetising content with tokens.

This post was created with Typeshare